SEO Copywriting Fundamentals
SEOMaster search intent, outlines, and on‑page elements that rank without killing readability.
- Intent mapping + outline labs
- Title & meta templates
- Internal linking patterns
Next cohort enrollment ends in —
Write copy that converts. Minimalist. SEO‑first. Actionable.
Learn the systems behind persuasive, search‑friendly writing. No fluff—just proven frameworks, real examples, and hands‑on practice designed to move metrics.
- ✓SEO structure that boosts rankings without keyword stuffing
- ✓Conversion frameworks for headlines, hooks, and CTAs
- ✓Live feedback and practical assignments
- ✓Templates you can use the same day
Why Hazelwood works
No jargon. No filler. Just processes that scale across landing pages, blogs, and email sequences.
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SEO-first architecture
Outline with intent. Map search demand to messaging and internal links that rank and convert.
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Conversion frameworks
From PAS to 4U, build hooks that stop the scroll and CTAs that get the click.
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Reusable templates
Headline stacks, meta formulas, email outlines—ready to deploy across channels.
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Feedback that ships
Actionable edits, not vague critique. Submit drafts; get line‑level improvements.
Course Catalog
Hand-built lessons with exercises and templates. Learn once, use forever.
Conversion Copy Mastery
ConversionTurn traffic into revenue with headline stacks, hooks, objections, and crisp CTAs.
- Framework drills (PAS, AIDA, 4U)
- Objection handling
- CTA split‑test kit
Headline Writing Lab
SEO + ConversionPractice headline formulas across landing pages, blog posts, and email campaigns.
- 25 headline blueprints
- Real product scenarios
- Builder with scoring
From the blog
Highlights that pair with the catalog to deepen your practice.
The 7-word headline stress test
A quick framework to keep clarity high and fluff low.
Mapping search intent to sections
Turn SERPs into outline blocks you can write in one pass.
Objection handling, the minimalist way
Surfacing anxieties without derailing momentum.
About Hazelwood
Hazelwood teaches minimalist copywriting that respects the reader and the SERP. We’re practitioners—every lesson comes from shipped projects across startups and public companies.
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Get in touch
Ask about cohorts, team training, or curriculum details. We reply within 24 hours.
Contact details
- Phone: +1 (415) 628‑9374
- Email: [email protected]
- Office: 548 Market St, San Francisco, CA
- Hours: Mon–Fri, 9:00–18:00 PT
Join the next cohort
Clear lessons, real feedback, and templates you’ll actually use.